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Pacific Calm is a center that brings fitness and spa into one place, including facilities such as a large gym and fitness space, regular classes as well as wet and thermal spa facilities. The center's mission is to assist clients in achieving optimal health by providing fitness classes, personalized sessions, and a range of body care products, organic remedies, and spa services.
The challenge was to create a unique, simple, minimal, and clean logo for the spa that embodies the brand's core message and values (calmness, purity, stability, strength, simplicity, cleanliness, and comfort).
Note: This is a personal project aimed at enhancing my skills in logo and branding design.
After conducting extensive research and sketching numerous ideas and concepts, I developed a concept that combines two elements representing the brand's values. The Lotus is a symbol of purity, beauty, inner strength, stability, and calmness. The Lotus is known as the most beautiful flower, and Waves represent the soothing rhythm of relaxation and tranquility, mirroring the calming experience offered by our spa.
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Do you need help with designing your logo or Brand Identity for your business through a strategic thinking? I'd love to collaborate with you and create something exceptional that resonates with your audience and establishes a strong emotional connection.
For work inquiries, please contact me at youkanaelhassen@gmail.com or DM me on Behance.
Let's bring your vision to life!!
